2024-2026 Organizational Goals

Education: More people will become inspired by, understand, and value the importance of protecting Oregon’s coastal ecosystems and natural resources.

Action: More people will be empowered to take meaningful actions to protect Oregon’s coast.

Public Policy: Public policy decisions by city, county, state, and federal government decision-makers will increasingly protect Oregon’s coast.

Diversity, Equity, Inclusion, and Justice: Oregon Shores’ programs will involve, support, and be strengthened by people who increasingly reflect the geographic, racial, cultural, and economic diversity of the Oregon coast.

People: Oregon Shores will develop the volunteer, board, and staff capacity to robustly implement this Strategic Plan.

Sustainable Finances: Oregon Shores will grow its revenue and manage its investments and expenses so that it can successfully implement this Plan and be able to respond to urgent, unmet needs.

Partnerships: Oregon Shores will develop stronger, more collaborative working relationships with partner organizations.

Brand: More people and potential partner organizations will know about and have positive opinions of Oregon Shores.

Implementing our Theory of Change

Our Impact

The ultimate outcome sought by Oregon Shores is a protected coast. To accomplish that, Oregon Shores engages people to Learn, which inspires them to Take Action.

How we get there

This includes actions people take on their own (private stewardship), together (shared stewardship), or as advocates influencing public policies. Actions can also help build organizational capacity, allowing for even more future learning opportunities, action opportunities, and public policy advocacy.

Conservation Issue Priorities

At any given time, Oregon Shores will identify and maintain a list of  3-5 Conservation Issue Priorities around which to focus its work in pursuit of its education goal, its action goal, and its public policy goal.  These priorities include Top Priorities for which proactive work should be planned and Watch Priorities where work should be proactively planned only if additional staff capacity allows it. 

While Oregon Shores will focus most of its work on these conservation issue priorities, it will sometimes work reactively or opportunistically on issues beyond the priorities when warranted.    

As of December 2023, Top Priorities for 2024 are: 

  • Climate Resilience
  • Estuaries
  • Shoreline Management & Land Use
  • Nearshore Oceans

Watch Priorities for 2024 are:

  • Rivers, coastal watersheds, and ocean water quality

Help us achieve our vision of a healthy and resilient Oregon coast where all people and nature thrive together

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